Advertising and Marketing Jobs 11-21-09

POSITION: Associate Email Marketing Manager
COMPANY: Journey Education Marketing, Inc.
LOCATION: Austin, TX

RESPONSIBILITIES
1. Creative Development, Scheduling, and Execution (50%)
• Develop and create email marketing campaigns to support marketing objectives for multiple brands
• Work with the Business Development team to incorporate products from sponsored manufacturers
• Edit HTML as necessary, or work with a programmer to create HTML.
• Create and insert tracking links into email code, send test emails and conduct quality control to ensure all content and links are correct
• Work with our email marketing vendor to ensure proper execution, deliverability, and that we are fully leveraging their tools to maximize profit
• Create and manage a monthly email marketing schedule
• Manage the email production schedule to ensure deadlines are met
• Lead efforts to acquire email addresses through our various branded sites and 3rd party vendors

2. Analysis (30%)
• Provide comprehensive tracking, analysis, and reporting for all email marketing efforts. Report on email marketing performance metrics and make actionable recommendations for improvement
• Continually test, analyze and optimize target criteria, content, landing pages, promotions, etc. to increase open, click, conversion rates
• Recommend new ideas, innovations and new technologies to grow and improve the email channel
• Provide input for planning and managing email segmentation strategy, as well as triggered & transactional emails
• Monitor email list hygiene, quality, deliverability, and growth

3. Merchandising & Item Selection (20%)
• Make recommendations on appropriate items to feature in emails.
• Coordinate with Business Development to maximize ROI for space used in all out-going emails

REQUIREMENTS
• Strong project management skills, ability to work efficiently and meet deadlines
• Great people skills for collaborating with colleagues across departments
• Strong attention to detail
• Passion for the online marketing space with a solid understanding of direct marketing principles and testing techniques
• Current knowledge of email marketing best practices
• Ability to develop and execute effective email marketing campaigns
• Exceptional written and verbal communication skills
• A good sense of creative design
• Proficient with Excel, and experience with some Adobe design tools
• Desire to work hard in a fast-paced, dynamic environment
• Self motivated, positive outlook on life, and desire to do great things
• Bachelor’s degree in Business, Marketing, or related field
• 3+ years work experience in email marketing
• Ability to read and edit HTML coding
• Ability to write HTML coding preferred

ABOUT US
Launched in 1990, Journey Education Marketing is the fastest-growing, education-focused retailer in North America. We are committed exclusively to academic customers, offering thousands of top hardware and full-version software titles at great discounts. We have partnered with the top technology manufacturers including Adobe, Microsoft, Sibelius, Sony Media Software, and Wacom, to bring excellent service and prices which are available only to students, schools, and teachers.

From the very beginning, we have relied heavily on technology to ensure a positive shopping experience for our customers. Our philosophy is simple: hire amazing people, give them the best tools, and help them deliver an unbeatable customer experience.

We offer a competitive compensation package that includes paid medical insurance, life insurance, optional dental, 401(k), paid vacation & sick leave, and an employee purchase discount!

If you're interested in this position, please email a copy of your resume to POSITION: Associate Email Marketing Manager
COMPANY: Journey Education Marketing, Inc.
LOCATION: Austin, TX

RESPONSIBILITIES
1. Creative Development, Scheduling, and Execution (50%)
• Develop and create email marketing campaigns to support marketing objectives for multiple brands
• Work with the Business Development team to incorporate products from sponsored manufacturers
• Edit HTML as necessary, or work with a programmer to create HTML.
• Create and insert tracking links into email code, send test emails and conduct quality control to ensure all content and links are correct
• Work with our email marketing vendor to ensure proper execution, deliverability, and that we are fully leveraging their tools to maximize profit
• Create and manage a monthly email marketing schedule
• Manage the email production schedule to ensure deadlines are met
• Lead efforts to acquire email addresses through our various branded sites and 3rd party vendors

2. Analysis (30%)
• Provide comprehensive tracking, analysis, and reporting for all email marketing efforts. Report on email marketing performance metrics and make actionable recommendations for improvement
• Continually test, analyze and optimize target criteria, content, landing pages, promotions, etc. to increase open, click, conversion rates
• Recommend new ideas, innovations and new technologies to grow and improve the email channel
• Provide input for planning and managing email segmentation strategy, as well as triggered & transactional emails
• Monitor email list hygiene, quality, deliverability, and growth

3. Merchandising & Item Selection (20%)
• Make recommendations on appropriate items to feature in emails.
• Coordinate with Business Development to maximize ROI for space used in all out-going emails

REQUIREMENTS
• Strong project management skills, ability to work efficiently and meet deadlines
• Great people skills for collaborating with colleagues across departments
• Strong attention to detail
• Passion for the online marketing space with a solid understanding of direct marketing principles and testing techniques
• Current knowledge of email marketing best practices
• Ability to develop and execute effective email marketing campaigns
• Exceptional written and verbal communication skills
• A good sense of creative design
• Proficient with Excel, and experience with some Adobe design tools
• Desire to work hard in a fast-paced, dynamic environment
• Self motivated, positive outlook on life, and desire to do great things
• Bachelor’s degree in Business, Marketing, or related field
• 3+ years work experience in email marketing
• Ability to read and edit HTML coding
• Ability to write HTML coding preferred

ABOUT US
Launched in 1990, Journey Education Marketing is the fastest-growing, education-focused retailer in North America. We are committed exclusively to academic customers, offering thousands of top hardware and full-version software titles at great discounts. We have partnered with the top technology manufacturers including Adobe, Microsoft, Sibelius, Sony Media Software, and Wacom, to bring excellent service and prices which are available only to students, schools, and teachers.

From the very beginning, we have relied heavily on technology to ensure a positive shopping experience for our customers. Our philosophy is simple: hire amazing people, give them the best tools, and help them deliver an unbeatable customer experience.

We offer a competitive compensation package that includes paid medical insurance, life insurance, optional dental, 401(k), paid vacation & sick leave, and an employee purchase discount!

If you're interested in this position, please reply with a copy of your resume. POSITION: Associate Email Marketing Manager
COMPANY: Journey Education Marketing, Inc.
LOCATION: Austin, TX

RESPONSIBILITIES
1. Creative Development, Scheduling, and Execution (50%)
• Develop and create email marketing campaigns to support marketing objectives for multiple brands
• Work with the Business Development team to incorporate products from sponsored manufacturers
• Edit HTML as necessary, or work with a programmer to create HTML.
• Create and insert tracking links into email code, send test emails and conduct quality control to ensure all content and links are correct
• Work with our email marketing vendor to ensure proper execution, deliverability, and that we are fully leveraging their tools to maximize profit
• Create and manage a monthly email marketing schedule
• Manage the email production schedule to ensure deadlines are met
• Lead efforts to acquire email addresses through our various branded sites and 3rd party vendors

2. Analysis (30%)
• Provide comprehensive tracking, analysis, and reporting for all email marketing efforts. Report on email marketing performance metrics and make actionable recommendations for improvement
• Continually test, analyze and optimize target criteria, content, landing pages, promotions, etc. to increase open, click, conversion rates
• Recommend new ideas, innovations and new technologies to grow and improve the email channel
• Provide input for planning and managing email segmentation strategy, as well as triggered & transactional emails
• Monitor email list hygiene, quality, deliverability, and growth

3. Merchandising & Item Selection (20%)
• Make recommendations on appropriate items to feature in emails.
• Coordinate with Business Development to maximize ROI for space used in all out-going emails

REQUIREMENTS
• Strong project management skills, ability to work efficiently and meet deadlines
• Great people skills for collaborating with colleagues across departments
• Strong attention to detail
• Passion for the online marketing space with a solid understanding of direct marketing principles and testing techniques
• Current knowledge of email marketing best practices
• Ability to develop and execute effective email marketing campaigns
• Exceptional written and verbal communication skills
• A good sense of creative design
• Proficient with Excel, and experience with some Adobe design tools
• Desire to work hard in a fast-paced, dynamic environment
• Self motivated, positive outlook on life, and desire to do great things
• Bachelor’s degree in Business, Marketing, or related field
• 3+ years work experience in email marketing
• Ability to read and edit HTML coding
• Ability to write HTML coding preferred

ABOUT US
Launched in 1990, Journey Education Marketing is the fastest-growing, education-focused retailer in North America. We are committed exclusively to academic customers, offering thousands of top hardware and full-version software titles at great discounts. We have partnered with the top technology manufacturers including Adobe, Microsoft, Sibelius, Sony Media Software, and Wacom, to bring excellent service and prices which are available only to students, schools, and teachers.

From the very beginning, we have relied heavily on technology to ensure a positive shopping experience for our customers. Our philosophy is simple: hire amazing people, give them the best tools, and help them deliver an unbeatable customer experience.

We offer a competitive compensation package that includes paid medical insurance, life insurance, optional dental, 401(k), paid vacation & sick leave, and an employee purchase discount!

If you're interested in this position, please reply with a copy of your resume to andre_POSITION: Associate Email Marketing Manager
COMPANY: Journey Education Marketing, Inc.
LOCATION: Austin, TX

RESPONSIBILITIES
1. Creative Development, Scheduling, and Execution (50%)
• Develop and create email marketing campaigns to support marketing objectives for multiple brands
• Work with the Business Development team to incorporate products from sponsored manufacturers
• Edit HTML as necessary, or work with a programmer to create HTML.
• Create and insert tracking links into email code, send test emails and conduct quality control to ensure all content and links are correct
• Work with our email marketing vendor to ensure proper execution, deliverability, and that we are fully leveraging their tools to maximize profit
• Create and manage a monthly email marketing schedule
• Manage the email production schedule to ensure deadlines are met
• Lead efforts to acquire email addresses through our various branded sites and 3rd party vendors

2. Analysis (30%)
• Provide comprehensive tracking, analysis, and reporting for all email marketing efforts. Report on email marketing performance metrics and make actionable recommendations for improvement
• Continually test, analyze and optimize target criteria, content, landing pages, promotions, etc. to increase open, click, conversion rates
• Recommend new ideas, innovations and new technologies to grow and improve the email channel
• Provide input for planning and managing email segmentation strategy, as well as triggered & transactional emails
• Monitor email list hygiene, quality, deliverability, and growth

3. Merchandising & Item Selection (20%)
• Make recommendations on appropriate items to feature in emails.
• Coordinate with Business Development to maximize ROI for space used in all out-going emails

REQUIREMENTS
• Strong project management skills, ability to work efficiently and meet deadlines
• Great people skills for collaborating with colleagues across departments
• Strong attention to detail
• Passion for the online marketing space with a solid understanding of direct marketing principles and testing techniques
• Current knowledge of email marketing best practices
• Ability to develop and execute effective email marketing campaigns
• Exceptional written and verbal communication skills
• A good sense of creative design
• Proficient with Excel, and experience with some Adobe design tools
• Desire to work hard in a fast-paced, dynamic environment
• Self motivated, positive outlook on life, and desire to do great things
• Bachelor’s degree in Business, Marketing, or related field
• 3+ years work experience in email marketing
• Ability to read and edit HTML coding
• Ability to write HTML coding preferred

ABOUT US
Launched in 1990, Journey Education Marketing is the fastest-growing, education-focused retailer in North America. We are committed exclusively to academic customers, offering thousands of top hardware and full-version software titles at great discounts. We have partnered with the top technology manufacturers including Adobe, Microsoft, Sibelius, Sony Media Software, and Wacom, to bring excellent service and prices which are available only to students, schools, and teachers.

From the very beginning, we have relied heavily on technology to ensure a positive shopping experience for our customers. Our philosophy is simple: hire amazing people, give them the best tools, and help them deliver an unbeatable customer experience.

We offer a competitive compensation package that includes paid medical insurance, life insurance, optional dental, 401(k), paid vacation & sick leave, and an employee purchase discount!

If you're interested in this position, please reply with a copy of your resume to Andre_Okolowitz@academicsuperstore.com

Advertising and Marketing Jobs 11-17-09

Join HC&B and build your career in healthcare communications:

Account Supervisor – Consumer / Austin, Texas / Posted 11.16.2009

Account Supervisor – Clinical / Austin, Texas / Posted 09.16.2009

Medical Copywriter / Austin, Texas / Posted 09.16.2009

Full Job Descriptions can be found here: HC&B Jobs

Ultimate Typing Championship

T3's Ben Gaddis Talks Mobile

DFMS. Don't Forget Mobile, Stupid an interview of Ben Gaddis, Director Mobile and Emerging Media Strategy at T3, by Kat Gordon of SF Advertising Examiner.

Austin Ad Fed Hispanic Marketing Symposium 11/11/09

(Austin, TX, November 2, 2009)–The Austin Advertising Federation is hosting its first annual HispanicMarketing Symposium (HMS) on November 11, 2009, 11am-2 pm, at the AT&TExecutive Education and Conference Center at UT Austin.

“The Ad Fed is thrilled to host this groundbreaking conference, and to bring more insight and sophisticationinto multicultural marketing,” says chapter President Kevin Cassis. “Clearly, Latinos are part of themainstream now and extremely important to the fabric of our culture. Learning how to better reach andinfluence this vital group of consumers will help our members and advertiserstremendously.”

The HMS luncheon will be highlighted by nationally recognized Hispanic market experts: Dr. David Hayes-Bautista, Professor ofMedicine and Director of the Center for the Study of Latino Health and Cultureat the School of Medicine, UCLA; advertising guru Sergio Alcocer, President andChief Creative Officer of the award-winning Austin-based advertising agency,LatinWorks, joined by Danny Cervantes and Tommy Thompson, who collaborate asclient and agency on McDonalds’ Hispanic efforts.

The event will be moderated by Becky Arreaga, a partner in Mercury Mambo, a Hispanic Experiential Marketing,Sales Promotions, and Branding Agency.

According to the Selig Center forEconomic Growth at the University of Georgia, Latino buying power in Texasalone will reach nearly $252 billion by 2013.

“This event will help local businesses get a better understanding of how to tap into Austin’s expandingHispanic population and their enormous buying power,” states Luis Patiño,VP/General Manager for Univision Austin, head of the diversity committee of theAustin Advertising Federation.

Dr. Hayes-Bautista is an experton Hispanic health issues and the author of “Southwest’s Mexican Roots: TheUntold Stories” whichexplores the history of Mexicans in the Southwest. Mr. Alcocer has developedmany high profile campaigns, including Bud Light’s ads for the 2007 Super Bowl,and has captured top awards including the Cannes Lions Festival, FIAP, CLIOs,national Addy's, and Grand Prix at Festival Caribe. Danny Cervantes isMcDonald’s Regional Marketing Manager. Together with Tommy Thompson, theLatin-born president of iNSPIRE, they’re responsible for the success ofMcDonalds’ McCafé launch. Their in-depth understanding of the uniquecharacteristics of Texas’ Hispanics led them to a unique marketing approachwith results which outpaced those of comparable stores throughout the country.

Seating is limited for the Ad FedHMS luncheon at the AT&T Executive Education and Conference Center,1900University Ave. Advance tickets are $35/Austin Ad Fed members and$45/non-members (meal included), and can be purchased online at www.austinadfed.com or by phone512-997-9994. Remaining seats (ifany) may be purchased day-of for $50. For more information, contact MonicaSanchez 512-810-9726/diversity@austinadfed.com. To be a sponsor, call Luis Patiño 512-533-2840/ lpatino@univision.net.

The Austin Advertising Federation’s mission is to support the city’s wide-rangingmarketing and creative community as a positive force in the Central Texaseconomy and culture, and to promote the city’s stature in the highlycompetitive national advertising community. The Austin Ad Fed is the onlyprofessional association that binds the mutual interests of advertisers,advertising & PR agencies, media companies, suppliers, and academia. Formore information, please visit www.austinadfed.com.